Founders & Our Story
“It Takes a Certain Degree of OBSESSION to get FIT”
From a Civil Engineer with a Fast food relationship to Health Issues, to skipping food, to learning the science of Nutrition to becoming a successful Health Coach.
He has come a long way to curate products which are not easily found in supermarkets. He Loves Pure & Natural Foods which also have a Traditional Significance.
Chirag Chaudhari,
Founder
SHIVANI Chaudhari,
CO-Founder
“Customer is Always the King”
Shivani being an Interior Designer is often heard saying this...
Meeting customer expectations and understanding the clients need has always been her expertise. After getting fascinated with cooking, all after marrying a Health Enthusiast, she now puts together all her efforts on Product Development and Client Management.
She has been the one woman army, who has been responsible for our complete Client satisfaction, right since our inception. She now also heads a team which executes effective strategies to spread the awareness throughout the nation. She has been instrumental in catapulting Growth Opportunities for the Company.
Our Story
Hello,
Being a Civil engineer, for most of my life, I ate anything and everything I wanted. I was a Chocolate addict, drank soda, never ate fruits, frequented fast-food restaurants and ate an abundance of processed foods. As a successful Building Redevelopment consultant, I was either in the office eating whatever take-away was available, or I was always eating every meal out when on site, many a time skipping meals too. My Lifestyle made me fit into my friend circle and professional connections easily working crazy hours but it also took a huge toll on my body.
Over the holiday season with family over five years ago, I found myself gasping for breath in Ladakh even when I was still in my 20's. I had really low immunity levels and this kind of disturbed me on what I was doing so wrong for me to be the only one who went through this on that trip.
“Your Life, Your Dreams, Your Passion,
All need you to be Healthy!
Focus on your Health every single day,
Not only will you achieve everything,
But you will thank yourself Later”
Being very inquisitive over things, I realized that it’s my eating habits that are affecting me, right from the amount of Sugar and Sodium I was consuming to the processed and fast foods in the Party Culture. And then I was ready to change and took it up as a challenge!
I made a personal promise that from that point I will make health my priority with a clear mindset of changing but without sacrificing my happiness. I still go to parties, but now I know what to consume, how much to consume and how to detox effectively. And believe me it’s not that difficult if health gets onto your priority list.
The grocery stores today are filled with thousands of products – most of which have such ingredients that can straight up create havoc in your body. After my years of learning, investigating and researching on how to live a healthy lifestyle in this overly processed world, Crashola took birth to make available the Products that you don’t find on the shelves in the markets for the Health conscious communities. Crashola’s product line features Authentic, pure and Natural food products that have inherent health benefits having Traditional significance and the same are made available at your doorstep. As I learned more about the habits needed for a healthy lifestyle and which other dangerous ingredients to avoid, we started to share everything I had uncovered, through the Eat Right Initiative. It grew and inspired individuals who were seeking to lead healthier lives and wanted to get rid of harmful ingredients in our daily food habits.
My research started with a product that is the most extensively used in Indian Households – Cooking oils. On learning more about the current food industry, I realized that we have given up our Traditional Food culture and replaced it with Modern, fast and tastier Food products which have been affecting our health.
We at Crashola pledge to help you replace Adulterated and Fake foods in your Kitchen shelves with Pure and Natural Food products with Traditional Significance!
Yours for Health,
Chirag Chaudhari,
Founder
